Everyone in Sheridan unanimously agreed that Main Street was the heart of their community. Our hotel receptionist quickly circled the downtown on our map. Our waitress told us this was the place to be to see friends. The trolley driver concurred, downtown is for residents and tourists alike. Even the satellite picture gives little doubt about where the concentration of development is.

Main Street

Of any town I've ever visited, Sheridan fits the bill as the prototypical western town. Most of the original two-story mix of storefronts are preserved, giving an eclectic and colorful backdrop to the street. There are multiple shops dedicated to nothing but boots and hats, and they are not merely peddling tourist kitsch. One person told us that the upper-floors are mostly being used as "really cool condos" for those who prefer urban living. Clearly, the citizens take pride in the particularity of their heritage. The fast-food joints and Walmart were tucked safely away on Coffeen street by the interstate, not to be confused with Sheridan proper.
All of this contrasts sharply with the numerous faux-western towns out there. Deadwood, South Dakota, for example, may look similar at first, but a closer examination reveals that casinos had bought out entire blocks and gutted the interiors. The second-floors were abandoned and used to store junk. Sheridan, on the other hand, is no Potemkin village.


Gillette, Wyoming
The next town to the east of Sheridan with a comparable population is Gillette. The contrast between Sheridan and Gilette is immediately apparent. When I asked at a gas station for directions to the center of town, the clerk just looked at me as if I were speaking a foreign language. She turned to her co-worker, "He wants to know where the center of town is." Her co-worker just shrugged and told me to get off at the next exit.

I might be a little unfair. There is a small downtown along Gillette Street, and it looks as if there has been some effort to draw people in. But it only extends for a couple of blocks and seems very limited in scope. We didn't spend enough time in Gillette to get a clear picture of how this downtown functions in the community.
So what could have caused these two towns to shape themselves in very different ways? Perhaps Sheridan, being closer to the Big Horn mountains, draws more tourists and thus has an incentive to maintain a quaint and unique environment. Maybe the types of industry in each town led to different development patterns. Maybe Sheridan developed earlier, before the era of the automobile, while Gilette had its growth spurt when different development patterns were in fashion. It could simply be that the concerted effort of a small group of citizens in Sheridan had a lasting impact on the built environment, and Gilette may have lacked this movement. I'm not sure, but it certain is an interesting question.